Wimbledon: The Greatest Ever

With summer tennis in full swing, so are the high end advertisements for brands like Rolex, Lexus, and Cadillac.  Those three are always big brands used in advertising for tennis tournaments, like Wimbledon, because they are sponsors for this high end sport.  Accompanying these commercials is tennis legend, Roger Federer.  He is considered to be the greatest tennis player of all time, even better than legend Pete Sampras.

With Roger Federer being considered the greatest tennis player of all time, why else wouldn't you advertise with him to promote the greatest product of all time.  That seems to be why companies like Rolex, Lexus, and Cadillac advertise during tennis sporting events.

A perfect example is this commercial below.

Roger is being advertised showing how he developed into a phenomenal tennis player over the years of his life.  By using him to sell a Rolex watch, it must mean it is the greatest watch of all time, so consumers must buy it.  These type of advertisements have been being promoted for over 60 years, and it is something that will continue to show excellence and be successful.

Proving the commercials ultimate goal, greatness achieved.