Olympic Athletes

With the Summer 2012 Olympics coming up, a lot of commercials have been running featuring Olympic athletes.  It’s a great way to promote and advertise the games coming up so that people can watch it, and to familiarize viewers to whom the Olympians are.  It also demonstrates that these athletes are just like anyone else and use the same everyday products that we do.  It’s a great way to say that if Olympic athletes use them, they must be good products. It’s a brilliant idea by the people creating the commercials for the products.

This one is a commercial of an Olympic swimmer who has damage to her hair from all the chlorine she has been swimming in her whole life. It features Olympic swimmer Natalie Coughlin.

Pantene has created many products recently for all types of hair.  They have even created an environmentally safe brand that is another great promotion for them as a company.  Chlorine is a very harsh chemical, so by having an Olympic swimmer promote the product saying it has helped her hair, viewers know it must be a good product.

Perfect timing to use Olympic athletes, present and past, to get people excited to watch the Olympic games and promote more products.