TXTing & Driving

As technology is constantly rising, unfortunately so are deaths.  A weird combination of events, but the fascination of the new technology is so intriguing to people, that is distracts them from important things. Very personal and heart-wrenching commercials have been being shown on TV about true stories of people who were either killed or severely injured while texting and driving.  Many people have tried to communicate how horrific of an idea it is to text and drive, but AT&T captured the soft spot in all of the viewers hearts.

It started with plain, documented information with commercials like these.

Recently, commercials have been being shown of the people who were either friends or family of the victims to show more of a real understanding of the situation that has happened and will continue to happen if people don't realize the harm that can be done if this doesn't stop.

I did more research on their campaign and the message they are putting across to not only teens, who are often accused of texting while driving more than anyone, but to every viewer seeing these terrifyingly real events. 

I came across this short documentary explaining many of the peoples stories that were in the commercials.

It was so real and heartbreaking to watch.  If anyone see's this and continues to text and drive, I'm not quite sure what will change their mind to do the safe thing and wait.  This campaign shared stories of deaths, physical and mental altering injuries, and death of other people due to the drivers reckless behavior.  Each of these stories not only unfortunately affected themselves for the worse, but their family and friends too.  Like the commercial says, "It Can Wait."  By showing these real-life stories as commercials, families can see them together and talk about how it is a bad choice.  Even though it is a terrible topic, it needs to be addressed and this was the perfect way to do so.

It does not only affect the person behind the wheel, but the other passengers, family, and friends as well.  These real stories hit home, and should affect everyone's judgement when it comes to texting and driving from now on.  

It can wait.